The landing page has 3 main functions:

1) A landing page when the Type of Landing Page is Default can be used with a Opt-in code to be given to a new contact to complete the Landing Page offer by opting in, after texting the BellText 10 digit phone number(available within under the Setting view)

2) A landing page when the Type of Landing Page is Default can be used with the Message Builder for an existing contact to complete a Landing Page.

3) A landing page when the Type of Landing Page is Refer a Friend can be used with the Message Builder for a contact to be shared by contact to their friends as a way to capture a new contact.